Build Beyond the Game
Define your values, choose your priorities and map your next move on a 90-day canvas.
Building Tomorrow's CEO
Built for more.
We help athletes and their families build life beyond the last game through tailored education and community that shows up every season.
Purpose
A commitment to the next generation.
“To me, success means creating something that makes the path better for the next generation. My mission through Foundations Athlete is to invest in the youth and college athletes, not only in their athletic goals, but in their education, well-being, and future. The legacy I want to build is measured by the lives we help move forward.”
— Jamarye JoinerCEO, Foundations AthleteWho we are
You are more than a jersey number.
Foundations Athlete was started by Jamarye Joiner, a former Arizona Wildcats football player who saw how easily athletes reach the end of their careers with no blueprint for what comes next. We work with athletes, and the parents planning their future, so nobody graduates with nothing.
Everything here points the same way. Our workbooks put the lessons on paper, and the apparel lets you wear what you stand for. Behind both are the people in The Huddle and partners who open real doors for our athletes.
Read our missionThe Workbook Series · Box Set
Five workbooks. One box set.
All five workbooks by Jamarye Joiner, sold together as one package. Practical pages, prompts and canvases that each end in something you can actually use.
The Money Playbook
A simple spending and saving plan, smart comparisons and a fictional team budget challenge. No income or bills required.
Build Your Brand
Name your strengths, tell a clear story and set boundaries for privacy and opportunities.
Build the Business
Find a useful problem, model the numbers to break-even and test a small version.
Lead Your Next Chapter
Choose one clear goal, collect learning evidence and keep your tools active for 90 days.
The box set launches January 1, 2027. Waitlist members get a founding price, revealed Dec 1.
Apparel · Dialin’ It Up!
The first collection.
Dialin’ It Up!Men’s Collection
FA Tech
Navy
Dialin’ It Up!Men’s Collection
FA Court Cap
Stone
Dialin’ It Up!Men’s Collection
FA Training Collection
Sand
Dialin’ It Up!Men’s Collection
FA Hoodie
Mica
Dialin’ It Up!Women's Collection
Espresso Sculpt
Cropped zip jacket with removable padding, plus a mid-rise bootcut pant in a stretch knit that hugs your curves.
Espresso
Dialin’ It Up!Women's Collection
Ivory Recovery
Cropped crew with removable padding, plus a relaxed mid-rise sweatpant.
Ivory
Dialin’ It Up!Women's Collection
Studio Set
Light-support halter top with removable padding, paired with mid-rise leggings.
Sage
Dialin’ It Up!Women's Collection
FA Crew
Relaxed, regular-length crew in midweight brushed fleece with ribbed cuffs and hem. Small gold FA on the chest.
Mica
The Huddle
Meet the people bringing the vision to life.
Jamarye Joiner
CEO & Founder
Larry Graham
Strategic Consultant
Terrell Huggins
Athlete & Family Coordinator
Chris Gandy
Strategic Consultant
Elijah Mason
Education & Curriculum Lead
Partners
Who we build with.
Mentorship · FA x Arizona Entrepreneurs
Find a mentor in the community.
We match athletes with business owners from the Arizona Entrepreneurs community, by goals first. Every mentor is screened before they meet an athlete.
- 01
Intake
The athlete shares goals, sport and interests. A parent or guardian joins for athletes under 18.
- 02
Match
We pair by goals first, then sport and stage, interests and availability.
- 03
Introduce
A staff member leads the first meeting, with a parent or guardian for minors.
- 04
Grow
Three goals are set together and tracked, with regular check-ins.
Mentor portal preview · sample mentors only
In their words
What families are saying.
Real words from the parents and athletes we work with.
Parents
I wish I had this growing up, I’d be way further ahead.
My kids were way more engaged on business-related topics.
My son opened an LLC.
Athletes
The conversations we have encourage me to grow and think outside the box.
I love my sport, but I’m really excited to see how far I can take this business journey.
Otto AI is a life saver. They helped me form my LLC and made sure I was on top of my taxes and bookkeeping.
I always thought athletics was my only way out, but now I see multiple ways out.
FAQ
Common questions.
What is Foundations Athlete?
Foundations Athlete helps athletes build a life beyond the game. We teach the skills that sit beside training: money, NIL, brand, career and leadership.
What does the box set cost?
Waitlist members get a founding price, revealed Dec 1. To be first to see it, join the waitlist.
Is it safe for my child?
Safety comes first. Every mentor:
- applies, interviews and passes a background check and references
- completes safeguarding and conduct training and signs an agreement
Minors meet mentors only in group or supervised settings, never alone with one adult. Messages with minors include a parent or guardian. Mentors don't recruit, sell or give individual financial advice. Read the full standards.
Get in touch
Let's build what comes next.
Whether you're an athlete, a parent or a brand that shares the mission, we'd like to hear from you.